Working as an interior designer comes with much responsibility to figure out what your clients want and how to make different styles work in different places. Using this guide on the psychology of color for interior designers
, you’ll better serve your clients’ needs.
The Basics of the Color Wheel
While you are likely familiar with the color wheel, when discussing the psychology of color, it’s vital to understand the full depth of it. Check out some parts of the color wheel to hold an increased awareness of it.
Complementary colors are shades or hues that are the exact opposite on the color wheel. For example, indigo and orange, or red and blue. These are perfect accent colors.
Triads are three colors that are equidistant and all touch each other to create a triangle on the color wheel. For example, primary colors: blue, yellow, and red. These are another option for accent colors, although you must balance their distribution.
Analogous colors are the groups right next to one another on the color wheel. For example, blue, blue-green, and green. These match well and make for designs that inspire comfort.
When it comes to home décor, red is a statement of energy and invites positive energy and confidence. This is the perfect color for clients who are looking to add some courage and excitement to their homes.
Blue hues are known for their calming effects. Blue brings a feeling of serenity and invites friendship. Blue tones are best for clients looking to make their home their sanctuary.
Orange tones inspire energy and enthusiasm. Orange is often used to draw attention, such as with traffic cones. Using orange is ideal for clients who love excitement and love to host events.
Greens are colors that remind people of nature and freedom. It has calming effects similar to blue, but also energizing properties like orange brings. It’s perfect for clients who want their home to feel stable, grounded, and full of life.
There are many other colors with psychology behind them; these are just a few to get started. When you’re working with clients, consider talking to them about the psychology of color and reference a guide for interior designers. As an interior designer, you may need quality flooring in Portland, Oregon. Look no further than our store! We have a large selection of carpet and floors in colors that will breathe any feeling you are looking for into a home.